Abstract: The article summarizes the theoretical background and develops practical recommendations for the formation of a competitive strategy for domestic enterprises of the radio-electronic industry in the EU market. The state of radio-electronic industry of Ukraine, dynamics of the main indicators of the industry are analyzed. The factors that intensified the development of the radio-electronic industry in Ukraine, namely: increase of the state’s expenditures on the military-industrial complex; the emergence of new, innovative types of products; development of international relations; stimulating the training of highly qualified specialists to meet the needs of the industry. The competitive advantages of the domestic enterprises of the radio-electronic industry for entering the EU countries were evaluated. Using the General Electric Matrix as a method of portfolio analysis, it was concluded that Ukrainian radio-electronic industry enterprises are likely to enter the EU market. The analysis of the weaknesses and strengths of the enterprises of the radio-electronic industry in the EU market showed the need to increase the competitive advantages of the manufactured products compared to competitors. Further research should be aimed at developing a unified state competitive strategy, deepening cooperation between higher education institutions and business, conducting competitive selection and financing of research and development projects at radio-electronic enterprises. All this will strengthen the competitive position of domestic enterprises of the radio-electronic industry and will allow developing an effective competitive strategy.