Abstract: In today’s conditions, numerous circumstances point to the crisis of the system of work motivation in Ukraine, which necessitates a rethinking of the problems of work motivation, the search for new factors and incentives. In the article, the authors found the main tasks of staff motivation and modeled the process of motivation. The article propose a set of motivational factors of the modern employee: high wages, access to education, recognition, corporate leisure, social protection and health insurance, convenient location, innovation environment, flexible schedule, teleworking, comfortable working conditions and atmosphere, the possibility of self-realization, career growth, a sense of belonging. The authors examined the effectiveness of motivation of marketing staff according to the standard indicators of the main players in the domestic market of industrial valves: average monthly salary, annual productivity, staff turnover. The diagnostic of the motivational climate in the marketing department of PJSC «Kyiv Central Design Bureau of Valves» was carried out according to the proposed criteria in the areas of motivation and employee satisfaction on a scale of 0 — 1. The authors proposed to analyze the effectiveness of motivation of employees in three blocks: the efficiency of the payroll, productivity, employee satisfaction. Based on the study, the authors proposed ways to increase the level of motivation of employees in the enterprise, the main of which are: increasing the level of earnings by increasing its share, which correlates with the results of the enterprise; introduction of a system of remuneration «payment against risk»; introduction of a bonus system for achieving the company’s goals; introduction of the American «pay-forperformance» system; compliance with the principle of social equality and protection of employees in the enterprise through the expansion of social programs; conducting various trainings, competitions, lectures on Teambuilding; development of special recreation areas; introduction of a system of adaptation of new employees at the enterprise.