Abstract: The dynamic shift of the modern economic paradigm towards climate neutrality presents new challenges for international business in the context of developing a progressive eco-vision. This adjustment is directly related to the transformation of business strategies in line with environmental, social, and governance principles. Despite the extensive coverage of the green economy in the modern scientific discourse, the issue of mutually reinforcing climate goals through innovative digital solutions and approaches to green marketing and PR remains relevant. The objective of this article is to identify the imperatives for shaping the eco-vision of modern business, taking into account the possibilities of digitalization and strategic integration of green marketing tools. The authors substantiate the critical role of the ESG concept in shaping the eco-vision, which is effectively enhanced by the integration of modern digital solutions. The study provides recommendations on how to use digital innovations to strengthen ESG components in order to achieve climate neutrality. The analytical expositions indicate that digitalization provides a wide range of tools for collecting and analyzing green data, emissions management, smart sensors, and green monitoring systems. Furthermore, the majority of these digital innovations are de facto effective and understandable for corporations, as evidenced by the results of international surveys. Conversely, promoting the necessity for a «green-digital» transition for business seems ineffective without a balanced positioning and PR. The article presents a summary of the most effective general strategic approaches to green marketing that allow companies to achieve their climate goals while avoiding the issue of greenwashing. It provides examples of international corporations on the way to decarbonization and the role of digital platforms in supporting the eco-vision, in particular through reputational positioning, using the example of the Climate A list. Finally, the article discusses the most significant challenges faced by international corporations in achieving climate neutrality and emphasizes the effectiveness of digital solutions in managing sustainable development. The research findings outline the pivotal role of green PR in promoting environmental responsibility and engaging stakeholders. At the same time, the authors note positive trends in consumer demand for environmentally friendly products and practices. One of the key findings is that digital transformation and green PR are mutually reinforcing strategies that reinforce a business’s eco-vision, creating a synergistic effect for climate-neutral economy.