Abstract: Intensification of competition and transformation of consumer tastes have determined the constant need for innovations in hospitality management. Companies are constantly looking for new ways to improve the quality of services, reduce costs, and create a segment of regular customers.

The optimal combination of technological innovations, customer loyalty management algorithm and online booking platforms in the field of hospitality allow you to build a strategy of competitive advantages and ensure sustainable development.

The materials of the presented research are aimed at identifying the impact of technological innovations on the level of customer service and, as a result, an opportunity to influence their loyalty.

The concept of integration of the main elements of innovation in management and marketing is proposed, based on the analysis of modern trends and the effectiveness of using online booking platforms in the field of hospitality.

The proposed hypothesis is based on several key aspects. The fundamental factors that affect changes in the hospitality sector are due to intensifying competition and the transformation of consumer tastes. In addition, an integral part of successful management in the s hospitality sector is the constant implementation of innovations in management, which allows companies to adapt in accordance with the transformation of the external environment. Effective management of communications with customers has consisted in the optimal combination of technological innovations and algorithms for managing customer loyalty. The proposed hypothesis clearly indicates that the research is aimed at the practical application of the results to improve management and ensure sustainable development in the hospitality sector.