Abstract: The article examines the essence, importance, and specific features of the development of sales activities of manufacturing enterprises in Ukraine under the current

conditions of economic instability and increasing global competition. Sales activities are considered a critical component of ensuring the effective functioning of enterprises, their adaptation to market conditions, and enhanced competitiveness. The authors emphasize

the significance of developing sales strategies that account for the economic, social, and technological characteristics of the modern market. Key factors influencing the formation of sales strategies are highlighted, including the digitalization of the economy, the development of logistics systems, changing consumer preferences, and the

intensification of innovation processes. Special attention is given to the analysis of factors influencing the sales activities of manufacturing enterprises in Ukraine. The study reviews modern approaches to sales management, including the implementation of CRM systems, e-commerce, and the automation of business processes. The paper also outlines the prospects for the development of sales activities in the context of Ukraine's integration into international markets, emphasizing the need to strengthen customer partnerships, employ flexible sales management practices, and improve logistics infrastructure. It is concluded that for the effective development of sales activities, Ukrainian manufacturing enterprises must adapt to modern challenges, actively implement innovative approaches, and focus on long-term development strategies. The results presented have scientific and practical value and can be utilized to enhance the efficiency of sales activities in enterprises. The importance of analyzing market trends and consumer behavior for developing adaptive sales strategies that allow enterprises to quickly respond to changes in the environment is also noted. The proposed approaches can contribute to increasing the flexibility of sales management and ensuring the sustainable development of manufacturing enterprises in the face of global competition.