Abstract: The article examines the basics of innovation management at enterprises in the agro-industrial sector, in particular, using the example of the company "Myronivskyi Hliboproduct", which is one of the leading agro-holdings of Ukraine. The emphasis is on how innovation management is becoming a necessary component of the development of agricultural enterprises, especially in the context of market globalization and growing competition. The role of innovations in increasing productivity, reducing production costs and introducing environmentally friendly technologies is analyzed. The key stages of forming an innovation strategy are separately considered, starting from the analysis of market trends and consumer needs, ending with the practical implementation of new technologies and solutions. The main management approaches to organizing the innovation process are identified, including the principles of agile management, digitalization of production and involvement of startups in the development of new products. Special attention is paid to the organizational structure of the enterprise as a factor in the successful implementation of innovations. Examples of the creation of specialized departments for innovation development, the involvement of external consultants and cooperation with research institutions are studied. The role of leadership, corporate culture and knowledge management in the formation of a favorable environment for innovation activity is noted. The article also considers the issues of financing innovation projects, in particular the use of grants, credit programs and state initiatives to support the agro-industry. Mechanisms for assessing the effectiveness of innovations are highlighted, including a system of key performance indicators (KPI) and return on investment (ROI) analysis. A separate section is devoted to the challenges faced by agricultural enterprises in conditions of military instability and global economic changes. Practical recommendations are offered for adapting innovation strategies to ensure the sustainability and long-term development of enterprises.