Abstract: The article explores strategies for intercultural communication in the context of globalization, which is a crucial aspect of international interaction in the modern world. Globalization facilitates the active exchange of information, ideas, and technologies among different cultures, but it also presents numerous challenges, including language barriers, sociocultural differences, and adaptation issues. The author analyzes key factors influencing the effectiveness of intercultural communication and proposes strategies to overcome these challenges. The study emphasizes the use of digital technologies as a means of optimizing intercultural interaction. The Internet, social media, and online platforms significantly expand communication opportunities but also create new difficulties, such as the absence of nonverbal cues and varying levels of digital literacy among representatives of different cultures. The role of digitalization in overcoming language barriers and ensuring effective international cooperation is examined. The study also investigates the impact of cultural differences on management processes, negotiations, and business relations. Special attention is given to the adaptation of communication styles according to national traditions and norms. Practical recommendations are provided for developing intercultural competence among business executives, educators, and diplomatic representatives. The author analyzes the influence of intercultural communication on sustainable development, highlighting the importance of inclusion and tolerance in international interaction. Strategic approaches to forming effective communication models that promote mutual understanding between cultures are identified. Additionally, international experiences in addressing communication challenges in business, education, and global organizations are reviewed. The study concludes that effective intercultural communication is a key factor in successful international interaction, particularly in the context of digitalization and globalization transformations. The implementation of adaptation strategies, digital tools, and the development of intercultural competence will enhance communication quality and increase the competitiveness of organizations on the international level.