Abstract: The article examines the aspects of defining and assessing digital literacy as the main strategic element in managing information resources for the modern business sector. Particular attention is paid to studying the strategic benefits of digital literacy in entrepreneurial activity and decision-making. The study emphasizes the role of AI and the formation of digital culture in the context of choosing optimal digital approaches based on information technologies. The digitalization of the corporate environment contributes to creating conditions for the development of digital literacy and radical transformation of companies' operational activities in the context of strategic management, ensuring adaptation to the challenges of the digital economy. The article emphasizes the importance of assessing digital literacy of specialists as a methodological process. The choice of assessment methods — from expert to technological tools — directly depends on the specifics of the business, available resources and development goals of the company. Each of the approaches has its pros and cons. Integration of assessment methods provides a comprehensive picture of the digital literacy of specialists. Digital literacy is considered an indispensable condition for success in digital business processes. It is recommended that companies actively invest in the continuous improvement and assessment of digital skills of specialists in order to remain competitive in the rapidly changing digital space. The relationship between the level of digital literacy of specialists and the economic results of the company for effective information management is established. The article defines digital literacy as a catalyst for increasing the efficiency of business activities. The digital skills of company specialists ensure the optimization of inter-corporate, external and internal interactions — with partners, government agencies, customers and market participants, which contributes to a synergistic effect at management levels. The article concludes that in the era of digitalization, companies are recommended to implement strategies in the field of information management, take into account the digital literacy of specialists and the effectiveness of business development in order to overcome technological challenges.