Abstract: This article examines the impact of a multivariate digital business system on corporate culture and employee behavior. Advances in technology have led to the emergence of a variety of digital tools and platforms that allow businesses to adapt to a changing business environment. However, the implementation of such systems can have a significant impact on the corporate culture and internal dynamics of the organization. This article examines various aspects of the impact of a multivariate digital business system on corporate culture, including changes in communication methods, risk perception, the structure of internal processes and communication between employees. The study also analyzes how these changes affect employee behavior and their adaptation to the new digital environment. The findings of the article may be useful for organizations considering the implementation of multivariate digital business systems and wish to understand the potential impacts on corporate culture and personnel. Digital

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transformation has been proven to be a key success factor for today’s businesses, as it opens up new opportunities to optimize processes, improve efficiency and provide better customer service. The methods discussed will contribute to the systematic analysis of each stage of the company’s activity and the identification of critical aspects necessary for the formation of a digital business. Establishing strong partnerships with local dealers and retail networks, as well as increasing brand recognition by end consumers, are proven to be key elements for expanding sales volumes. It has been confirmed that thanks to IoT, the company’s products are able to provide users with benefits such as remote control through mobile applications, allowing consumers to control devices even when they are not at home. Based on interviews with management and employees, we helped collect additional data and express their opinions, assessments, and experiences regarding the impact of digital innovation.