Зміст випуску № 41(4) / 2025

Collection of Scientific Papers "Scientific Notes"

ISSN 2415-8518

# 41(4) / 2025

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# 40(3)/2025

Contents

Victoriia Blyzniuk
Larysa Huk
Volodymyr Khaustov

SOCIAL RESILIENCE OF UKRAINE: STRUCTURAL UNDERPINNINGS AND POLICY DIRECTIONS

8 - 22

Veronika Verba
Dmytro Savchuk

ECOSYSTEM MATURITY OF LOGISTICS OPERATORS: CONCEPTUAL FRAMEWORK AND ASSESSMENT CRITERIA

22 - 41

Verkhovod Iryna

GENESIS OF SCIENTIFIC APPROACHES TO THE ESSENCE OF THE SOCIAL SPHERE

41 - 64

Vitalii Vuzii
Oleksiy Obolenskyi

INTEGRATION OF DIGITAL TECHNOLOGIES INTO PUBLIC GOVERNANCE: TRENDS AND PROSPECTS

64 - 77

Olena Dovgal

INTERNATIONAL DIGITAL TRADE: KEY AREAS OF REGULATION

78 - 87

Oleksii Dvornyk
Olga Garafonova

METHODOLOGY FOR THE EARLY DETECTION OF WEAK SIGNALS FOR ADAPTIVE ENTERPRISE MANAGEMENT

89 - 102

Rostyslav Dykoi

INNOVATION AND DIGITAL TRANSFORMATION OF THE FASHION INDUSTRY IN A VUCA ENVIRONMENT AND THE TRANSITION TO A GREEN ECONOMY

102 - 115

Illia Kotin

ECONOMIC TRANSFORMATION AND SPILLOVER EFFECTS: CHALLENGES AND UKRAINE’S ADAPTATION IN THE CONTEXT OF THE NEW-NEW TRADE THEORY (NNTT)

116 - 142

Vita Kovtun
Matvii Linyvyi

TRANSFORMATION OF DESIGN THINKING: FROM SCIENTIFIC ORIGINS TO MODERN INNOVATIVE PRACTICES

143 - 157

Andrii Kravtsov

INVESTMENT ACTIVITY OF MNC IN THE FIELD OF GLOBAL INFORMATION TECHNOLOGIES

157 - 168

Андрій Горін
Andrii Horin

PARAMETRIC MODELS OF RATIONALITY AND BEHAVIORAL IMBALANCE OF ENTERPRISE ECONOMIC BEHAVIOUR UNDER GLOBAL CHALLENGES

169 - 188

Valentyna Lavrenenko
Yuliia Tereshchenko

ALGORITHMIZATION OF THE FORMATION AND DEVELOPMENT OF ECOSYSTEM BUSINESS MODELS IN THE ENTERTAINMENT INDUSTRY

189 - 201

Viktoriіa Chobitok
Dmitry Moskovets

ASSESSMENT OF INNOVATIVE DEVELOPMENT OF THE DENTAL BUSINESS: THEORETICAL AND METHODOLOGICAL ASPECTS

201 - 210

Oleksandr Borodavko
Vitalii Bezkorovainyi

CORRUPTION RISKS IN PUBLIC PROCUREMENT: REVIEW, CLASSIFICATION AND THE ROLE OF THE ELECTRONIC SYSTEM PROZORRO

211 - 220

Andrii Myslik

GREEN DEAL AND ECONOMIC THREATS: THE ROLE OF ENVIRONMENTAL DIPLOMACY IN OVERCOMING THE CRISIS

221 - 236

Svitlana Neukhatska

THE CREATIVE COMPONENT OF INTELLECTUAL LEADERSHIP IN THE GLOBAL SPORTS INDUSTRY: MARKETING, SOCIAL BRANDING, AND FAN ECONOMICS

236 - 254

Iryna Parasii-Verhunenko
Danylo, Zhukov

ANALYSIS OF THE EFFICIENCY OF IT COMPANIES' ACTIVITIES: METHODOLOGICAL ASPECTS

255 - 261

Alina Prokopieva
Lesya Pobochenko

ARTIFICIAL INTELLIGENCE IN STRENGTHENING INTERNATIONAL FOOD SECURITY UNDER THE CONDITIONS OF SUSTAINABLE AND ECO-FRIENDLY PRODUCTION

262 - 277

Andrii Samoilenko

FEATURES OF SUPPLYING PROCESSING ENTERPRISES WITH RAW OIL CROPS

278 - 288

Norair Sarkisian

RESILIENCE AND ADAPTABILITY OF TOURISM ENTERPRISES IN THE DIGITAL ENVIRONMENT

289 - 304

Kateryna Sydorenko

FEATURES OF FINANCIAL TRANSFORMATION AND STRATEGIC DEVELOPMENT OF THE INTERNATIONAL INVESTMENT MANAGEMENT COMPANY CHARLES SCHWAB CORPORATION

305 - 322

Yurii Stasovskyi

FROM ICE TO STEAM: THE ENERGY OF INNOVATION IN THE PHASE TRANSITION OF ORGANIZATIONAL DEVELOPMENT

323 - 339

Yuliia Strilchuk
Vladyslav Lavreniuk
Vladyslav Kovbasa

TRANSFORMATION OF THE FINANCIAL ACCOUNTING AND REPORTING SYSTEM IN UKRAINIAN BANKS ON THE BASIS OF SUSTAINABLE DEVELOPMENT

340 - 351

Oleksiy Ryabchyn,

PRACTICAL IMPLEMENTATION OF THE BUILD BACK BETTER CONCEPT AND GREEN RENEWAL PRINCIPLES IN UKRAINE

352 - 365

Yuliia Tataryntseva

MARKETING AND COMMUNICATION POLICY OF STARTUPS: BUDGETARY MARKETING TOOLS OF DIGITAL PROMOTION ON EXPERIENCE ECONOMY

366 - 375

Urbanskyi Maksym
Roman Yankovoi

INDICATOR-BASED ASSESSMENT OF THE DIGITALIZATION LEVEL OF RETAIL ENTERPRISES

386 - 397

Olga Shkurenko

INFLUENCE OF DISPROPORTION OF TRADE FLOWS ON GLOBAL NAVIGABLE ROUTES AND PORT INFRASTRUCTURE

398 - 407

Olha Yatsenkо
Oleksandr Iatsenko
Kateryna Yaremko

COMPETITIVE ENVIRONMENT AND AGRITRADERS LEADERSHIP IN THE GLOBAL GRAIN MARKET

408 - 426

Ganna Solodkovska
Anna Ishсhenko
Viktoriia Olefirenko

FEATURES OF REGULATION OF THE GLOBAL ELECTRIC VEHICLE MARKET

427 - 439

Mariia Tepliuk

RISK-DIAGNOSTICS OF ENTROPIC DEVELOPMENT OF ENTERPRISES AS A BASIS FOR THE FORMATION OF ANTI-FRAGILE BUSINESS SYSTEMS

440 - 454

Nataliia Chukhraieva
Vitalii Yakimchuk

THE PRINCIPLE OF FAIR COMPETITION WITHIN THE WORLD TRADE ORGANISATION AND ITS IMPACT ON THE DEVELOPMENT OF GREENHOUSE PRODUCTION

455 - 470

Lidia Shergina
Alla Zhemba
Taras Kanivets

ECOLOGICAL MODERNIZATION OF INTERNATIONAL LOGISTICS AS A FACTOR IN THE DEVELOPMENT OF ENTREPRENEURSHIP UNDER CONDITIONS OF GLOBAL TRANSFORMATIONS

471 - 486

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